Auntie Anne’s, at 203 Branson Landing Blvd, is offering consumers the opportunity to taste a freshly baked hand-rolled soft pretzel on Saturday February 20th, 2010 from 10:00 AM – 3:00 PM. Consumers can visit the local Auntie Anne’s store for one complimentary Original or Cinnamon Sugar Pretzel.

A literal snacking wake-up call can be delivered to consumers via text message on the morning of Free Pretzel Day by texting WAKEUP to 80565. The text message will remind consumers to visit Auntie Anne’s for their free pretzel.

Auntie Anne’s is also encouraging loyal consumers to introduce others to the signature taste of its pretzels. Consumers can take a photo of their group at the Free Pretzel Day event and e -mail it to [email protected] One hundred winners will be randomly selected to win a special edition T-shirt.

For additional information about Free Pretzel Day, visit:

www.freepretzelday.com, www.facebook.com/auntieannespretzels or www.twiter.com/auntieannes

About Auntie Anne’s, INC.

Auntie Anne’s Inc. is the world’s largest franchiser of hand-rolled soft pretzels, supporting more than 1,050 Auntie Anne’s Pretzels locations worldwide. The concept mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. On the company’s last Free Pretzel Day in 2008, Auntie Anne’s gave away more than one million pretzels. Fore more information about the company visit www.auntieannes.com

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